AATCC has just published a new book on color and coloration for all fashion, textile, and apparel students and professionals. Martin Bide, professor emeritus at the University of Rhode Island (URI), has written “Color: From Concept to Consumer—How Hard Can It Be to Dye the Right Color?” At URI, Bide taught courses in textile science, color science, and dyeing for students in the Department of Textiles, Fashion Merchandising and Design. His research also included biomedical materials, textile history, and sustainability. He is the author of more than 100 papers, book chapters, and patents. Bide is a past President of AATCC and a recipient of the Association’s Chapin and Olney awards. He is also a Fellow of the UK’s Society of Dyers and Colourists.
Interested in AATCC’s Latest Publication? Visit https://members.aatcc.org/store/08606a-color-from-concept-to-consumer-how-hard-can-it-be-to-dye-the-right-color/3937/ to purchase a copy today!
About the Book
Color: From Concept to Consumer is a practical guide to color, bringing together color, dyeing, and color communication. It reflects the author’s experience in interpreting and explaining complex topics in these disparate areas for a non-expert audience. It is suitable for color learners in the classroom, who want to prepare themselves for their future career, and for color practitioners in industry who want to grasp the principles and contemporary thinking of textile color application. It may even benefit experts in one area who wish to understand the nuances of topics they are not immediately involved with. The book addresses subject matters in a concise but thoughtful way. It achieves depth of insight with an easy-to-understand approach. Detailed with vivid language and using various real-world scenarios, the book will be useful to industry professionals from product designers and developers, color specialists, dyers, printers, colorists, to textile sourcing and marketing professionals. AATCC connects the global textile community to empower an innovative, informed, and sustainable future. Headquartered in the Research Triangle Park of North Carolina, AATCC has provided standards development, testing materials, educational resources, and professional networking to the global textile industry for more than a century.
Publications Director: Maria Thiry; Membership & Communications Director; [email protected]