Objective Color Measurement for the “Unmeasurables” – Myth or Reality?
Complimentary Webinar Sponsored by
2:00 p.m., May 1, 2018
Register (from the WebEx site)
Limited space, register early!
The webinar has filled. It will be recorded and hosted on AATCC’s site beginning May 3 for six months.
Viewing of the recorded webinar will be complimentary.
Objective digital color measurement for solid color has long been accepted as the standard in the textile and apparel industry. But more than 50% of the products you evaluate are not solid colors and are still evaluated visually. This manual process adds time and cost to your development and production cycle. What if there is a technology that can capture the digital color data for the unmeasurables, such as multicolor fabrics, laces and trims?
In this webinar, Dustin Bowersox and Lisa Beck will discuss current market drivers, challenges associated with color development for coordinating sets and prints, as well as potential solution to eliminate the subjectivity in the color evaluation process.
Dustin Bowersox has years of extensive experience in color, stretching from automotive color design and development at Uniform Color Company through the management of Targets global color strategy.
Lisa Beck, product manager, Datacolor comes from the textile industry. She has years of experience in tech design, color and sourcing with Chicos, White House Black Market, Abercrombie & Fitch, Victoria’s Secret and Paul Harris Stores. She leverages all that knowledge of the date-to-date processes and challenges faced by the customers in her new role of defining products/solutions that improve customer workflow.