This year’s competition theme is “Everlasting Style.” Students will develop a business model, determine a marketing strategy, and create merchandising tools and products for an integrated apparel line for office/work attire that is timeless in terms of sustainability, quality, and style. The students are also asked to watch and read educational resources so they can describe why their line is sustainable and why the highlighted AATCC test method is important to their product line.
The topic of this year’s student competition is a natural fit for cotton as it is a natural fiber that can be utilized in high-quality, stylish workwear. Students can find a wide array of factual information on cotton sustainability and quality from industry experts at cottonworks.com.
To further encourage students to use the CottonWorks resource, Cotton Incorporated would like to inspire students to incorporate 75% or more of cotton in their apparel line. In addition to the prizes below, AATCC is offering an additional award of US$500 for winning entries that choose to incorporate 75% or more of cotton in their apparel line.
Team entries will divide the prize among all members.
Winners of the AATCC competition will be announced by May 31, 2020.
Cotton Incorporated’s CottonWorks Program is the sponsor for the AATCC 2020 C2C Student Merchandising Competition. CottonWorks is the leading textile resource for professionals and emerging professionals in the apparel and textile industry. Discover what’s possible with cotton at this free resource, cottonworks.com. CottonWorks is brought to you by Cotton Incorporated, with the mission of increasing the demand for and profitability of cotton through research and promotion.