Fit Technology: Balancing Shareholder and Stakeholder Value

January 27, 2021

Complimentary for AATCC members
US$25.00 for nonmembers

Fit Technology: Balancing Shareholder and Stakeholder Value – The new rules of fit as a consumer-centric practice
Recorded January 27, 2021
Presented by Jessica Couch, Founder, Luxor + Finch Consulting

This presentation will focus on how fit based technology and strategies are the future of digital and physical retail. It will explore conventional and unconventional fit solutions addressing fit as a component of measurements and consumer preference. The presentation will also cover the integration of adjacent technologies such as tagging, heat sensor camera, RFID, NFC, AI and ML.

About the Speaker
Jessica Veronica Couch is a fit technology expert, strategist, advisor, writer and speaker. She is the founder of Luxor + Finch Consulting, matching people to products through technology. She is a graduate of North Carolina State University’s College of Textiles and is a member of the Dean’s Young Alumni Leadership Council. She received her Master’s in Digital Innovation and Fit from Cornell University. Jessica is a leading expert and researcher on fit technology, having worked with numerous companies, brands and retailers. She has been featured in The Sourcing Journal, WWD, Fashion is Your Business Podcast and many other publications.  She focuses on integrating technology throughout the supply chain to improve fit, educating brands on fit as a competitive advantage and devising sustainable solutions.  In 2018, she co-founded The Women of Color Fashion Tech Brunch, bringing together women of color in the fashion, tech, and finance industries. The group has evolved to include thousands of people around the world, all dedicated to more diversity and inclusion in the fashion and tech world.

 

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