Drive Organic Growth… with B2B-optimized Customer Interviews Webinar
Recorded June 29, 2020
Presented by Dan Adams, President of The AIM Institute
Learn how to put your B2B advantages to work, so you can go beyond “hand-me-down” consumer voice-of-customer methods. Great interviewing leads to better customer insights and then superior new products… and ultimately rapid, profitable, sustainable growth. Bonus: Dan will share AIM’s latest methods for conducting interviews without a plane ride: 10 advantages of “Virtual VOC”… and 8 tips for becoming a VVOC pro.
About the Speaker
Dan Adams is the Founder and President of The AIM Institute, and author of New Product Blueprinting: The Handbook for B2B Organic Growth. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. One of the foremost experts in B2B innovation, Dan has taught B2B professionals in every region of the world in hundreds of workshops. An award-winning speaker, he has lectured at Wharton’s Executive MBA program and other North American & European universities and is a popular industry keynote speaker.
About the Moderator
Kelly Lawrence is the founder and CEO of Lawrence Innovation, helping numerous B2B innovation teams accelerate growth.
The registration fee for the webinar is $149 for nonmembers and $99 for members (both individual and corporate).