“Creature Comforts” of Performance Textiles (Outdoor Retailer, January 2011)
Comfort is a big part of performance! But it can be confusing. Thermophysiological (heating/cooling, moisture management), sensory (fabric weight and hand), ergonomic (stretch and movement), and psychological aspects all affect comfort. Hear how major performance brands measure and explain comfort features in their performance textiles, and how you can too!
Chris Harding, Rab
Karen Kyllo, SGS Consumer Testing
Gaining a Competitive Edge with Performance Testing (Outdoor Retailer, January 2011)
Whether you’re selling fibers, fabrics, or end products, today’s educated customers demand more than flashy marketing claims. They want to understand the performance features of the products they buy. And they want proof that they really work. The right testing provides the data you need to make your case. Get a better understanding of how standardized tests let you compare products and what the results really mean.
Diana Wyman, AATCC
John Crocker, SDL Atlas
© 2011, American Association of Textile
Chemists and Colorists